create.beauty.connects
Established in an area of exceptional and timeless natural beauty: the Dolomites World Heritage Site. Our distinctive mountain landscape proves that bellezza is not just in the eye of the beholder, but rather it derives from objective criteria like shape, form, colour and composition.
„The Dolomites are the most beautiful architectural work in the world.“
Le Corbusier
We loved Stefan Sagmeister’s „Beauty“ exhibition in Vienna and his talk at our Global Forum Südtirol Think Tank in 2019. His core message „beauty = function = truth“, encouraged us to focus our mission on the concept of bellezza in all its facets.
bellezza means creating space and time for beauty in everyday life – in business as well as in society – through interdisciplinary and creative projects and services. We believe bellezza is a universal way to connect.
bellezza is simplicity
bellezza is authenticity
bellezza is objective
bellezza is time
bellezza is diversity
bellezza is harmony
bellezza is happiness
bellezza is timeless
bellezza is an attitude
bellezza connects
Sustainability, diversity, corporate governance and social responsibility are key topics in contemporary society. Now is the time for bellezza to make a difference in the world.
We identify how bellezza can be used to improve a company’s brand and communication strategy. Our approach doesn’t follow a conventional consulting framework. We see ourselves as sparring partners, advisors and enablers, sharing our know-how and diverse international network. bellezza creates value and a unique identity.
We analyse the company mission, values and brand communication, focusing on the bellezza concept. The brand resonance depends – like in an orchestra – on the harmony, interaction and design of all instruments (touchpoints). bellezza strengthens your brand.
We develop and enable projects to make bellezza visible and tangible within companies, institutions and society.
We create space and time for bellezza through training sessions, workshops, speeches and events. We believe that we all have an aesthetic sensibility and everyone can improve their appreciation of bellezza.
bellezza.agency is an evolution of Braindock GmbH, founded in 2008 by Christian Girardi and Zeno Kerschbaumer. Both have worked internationally in management, branding and finance for multinationals such as Siemens and Volkswagen. In 2016 Elke Weissensteiner joined from PR & Marketing at Hugo Boss. As our company name suggests, connecting people has always been our objective. bellezza.agency was born, in line with the founding idea, because bellezza connects us all.
We collaborate with a growing global network of like-minded aesthetes from fields as diverse as the arts, design, culture, business, science, architecture, philosophy and media, all of whom have the same goal: to bring back bellezza in ways that create value.
„The Good, the True, and the Beautiful.“
Plato